

| Company Name | Life Plaza Holdings Co., Ltd |
|---|---|
| Trade Name |
“Hoken-no Madoguchi” 109 branches in Japan “Minnano-Hoken Plaza” 36 branches in Japan “Hoken-no Senmonten” 20 branches in Japan |
| Head Office | 3F, 5-52-2, jingumae, Shibuya-ku, Tokyo 150-0001, Japan a 10-minute walk away from the B2 exit of Tokyo Metro Omotesando station, a 15-minute walk away from each of the Shibuya station exit ![]() |
| Contact Information | TEL : +81-3-5464-2511 FAX : +81-3-5464-2477 |
| Chief Executive Officer | Norio Konno |
| Established | April, 1995 |
| Paid In | ¥620,000,000 (JPN) |
| Total number of employees in group businesses | 1212 (as of July 1st, 2010) |
| Business Overview | 1. Operating life insurance brokerage 2. Nonlife insurance brokerage business 3. Financial Planning for Insurance 4. Financial Planning for Retirement & Investment 5. Estate Planning 6. Business Continuation Planning 7. manpower dispatching |
| Bank References | Bank of Tokyo-Mitsubishi UFJ, Ltd Shin-Yokohama Branch Sumitomo Mitsui Banking Corporation Shibuya Branch Mizuho Bank, Ltd. Toranomon Branch |

| Logo | Name of Subsidiary | Paid In | Trade Name |
|---|---|---|---|
![]() |
Life Plaza Partners Co., Ltd. | ¥210,240,000 (JPN) | 15 business branches |

| 1995 April | Foundation of Life Plaza Holdings Co., Ltd |
|---|---|
| 2000 March | Opened its first branch, so called “Customer Walk in Style Insurance Brokerage” at Yokohama Kohoku Newtown |
| 2002 December | Business expansion (Number of branches: 3, Employees: 20) Gross sales commission : ¥132,000,000 (JPN) |
| 2003 December | Business expansion (Number of branches: 10, Employees: 50) Gross sales commission : ¥407,000,000 (JPN) |
| 2004 June | Change of an accounting term (Number of branches: 18, Employees: 100) Gross sales commission : ¥238,000,000 (JPN) (biannual settlement) |
| 2004 July | Establishment of an advertising company “Hearty limited” Current name of the company: Life Plaza Marketing Co., Ltd |
| 2005 June | Business expansion (Number of branches: 31, Employees: 180) Gross sales commission : ¥970,000,000 (JPN) |
| 2005 October | Foundation in the United States of a new subsidiary, “LIFEPLAZA HOLDINGS CORP” (100% owned subsidiary) |
| 2006 April | Relocation of the Head office from Yokohama to Shibuya-ku, Tokyo Launch of the Royal salon at the Head Office |
| 2006 June | Business expansion (Number of branches: 52, Employees: 330) Gross sales commission : ¥1,894,000,000 (JPN) |
| 2006 September | Integration of the trade name of branches as “Hokenno Madoguchi” |
| 2006 November | Establishment of a subsidiary, Minnano-Hoken Plaza Co., Ltd |
| 2007 February | Launch of 10 branches using a new trade name “Minnano Hoken Plaza” |
| 2007 June | Business expansion (Number of branches: 80, Employees: 450) Acquisition of the approval of “the Privacy Mark” Gross sales commission : ¥3,264,000,000 (JPN) |
| 2007 July | Simultaneous establishment of two subsidiaries, Hoken Seikatsu Co., Ltd. Trade Name”Hoken Land” Hoken-no Senmonten Inc. Trade Name”Hoken-no Senmonten” |
| 2008 January | Introduction of franchise system “Hoken-no Madoguchi”, “Minnano-Hoken Plaza” |
| 2008 June | Business expansion (Number of branches: 112, Employees: 582) Gross sales commission : ¥4,492,000,000 (JPN) |
| 2008 July | Establishment of “Life Plaza Partners Co., Ltd” |
| 2008 November | Life Plaza Holdings and Grovel Insurance merged |
| 2009 March | Move of Head Office to Omotesando for expansion of operations |
| 2009 June | Restructuring of organization of Life Plaza Holdings Co., Ltd |
| 2009 July | Restructuring of organization of Life Plaza Partners Co., Ltd |
| 2009 August | Life Plaza Holdings Co., Ltd has formed a business tie-up with The Tokyo Star Bank, Limited regarding over-the-counter sales. |
| 2009 August | Life Plaza Holdings Co., Ltd has formed a business tie-up with Hokuto Bank regarding over-the counter sales. |
| 2009 Semtember | Life Plaza Holdings Co., Ltd has formed a business tie-up with Advance Create Co.,Ltd |
| 2010 April | Life Plaza Holdings Co., Ltd has formed a business tie-up with Iyo Bank., Ltd regarding over-the-counter sales. |
| 2010 July | Life Plaza Holdings Co., Ltd integrated subsidiary company “Life Plaza Marketing”. |